Trinity Rock & Pop
Between 2011 and 2012, I had the opportunity to work on the branding and design for a brand-new music syllabus in the UK, a collaboration between Edition Peters and Trinity College London. This initiative focused on modern instruments like drums and guitar, offering a contemporary alternative to traditional music education.
Graphic Design
Logo Design
Branding
Print Design
After my work on the Edition Peters rebrand, I was approached by their leadership team to help craft the visual identity for this exciting partnership. The challenge was to create something that stood out from existing music education materials—something iconic yet simple that young musicians would feel proud to carry.
I wanted to break away from the conventional aesthetic of music education books. Many felt outdated or uninspiring, so my goal was to create a design that felt fresh, modern, and engaging for young learners.
Design Considerations
Aesthetic & Simplicity – The branding needed to be bold yet clean, avoiding overcomplication while maintaining a strong visual presence. Striking the right balance ensured that the identity stood out while remaining approachable and professional.
Appeal to Young Musicians – I focused on making the brand feel cool and aspirational, ensuring that students wouldn’t feel embarrassed to be seen with the materials. It was essential that the design resonated with a younger audience while still feeling credible and high-quality.
Heritage Meets Modernity – Given Edition Peters’ deep roots in music publishing, I carefully drew from their legacy while ensuring the brand spoke to a new generation of musicians. The challenge was to honour tradition while introducing a fresh, contemporary feel.
Deliverables
The project encompassed a range of branding and marketing materials, ensuring a cohesive and impactful visual identity. This included a logo design that was distinctive yet approachable, posters for schools and music centres to promote the programme, and business cards and print collateral to maintain brand consistency across communications. Additionally, various supporting branding materials were developed to reinforce the overall identity and enhance the brand’s presence.
Having previously worked on The Beatles’ brand and marketing, this project felt deeply personal. Music has always played a huge role in shaping culture, and while I may not have a musical bone in my body, I understood the power of strong design in shaping perceptions.
Working alongside institutions as prestigious as Edition Peters and Trinity College London was an incredible experience. Seeing my work still in use over a decade later, when taking my own children to musical events, is something I’m immensely proud of.