Uncover
Uncover set out to solve a familiar problem for London’s food lovers: securing a table at the city’s most sought-after restaurants. The app provided a seamless way to discover and book last-minute tables at top dining spots, offering access to reservations that were often impossible to secure. Jabrik & Floon worked closely with the Uncover team to shape the product experience, ensuring a premium, intuitive, and frictionless booking process.
App design
Branding
The goal was clear—create an effortless way for users to access exclusive tables with just a few taps. We focused on crafting a high-end, discovery-driven experience that felt as luxurious as the restaurants it showcased. Every element of the interface was designed to balance elegance with speed, allowing users to browse, book, and confirm in moments.
Beyond usability, we also worked on the brand’s visual language, ensuring Uncover felt aspirational yet accessible. The app needed to evoke the exclusivity of members-only dining while remaining inviting to a wider audience of food enthusiasts.
The design of Uncover was rooted in simplicity and sophistication. A visually rich UI highlighted the restaurants with high-quality imagery, curated descriptions, and an intuitive booking flow. The app’s colour palette and typography reflected a refined aesthetic, reinforcing its position as a premium service.
To streamline the booking process, we optimised search and discovery features, allowing users to explore by location, cuisine, or availability. The final experience was effortless, guiding users from discovery to reservation in just a few taps.
Uncover quickly became one of London’s must-have apps for food lovers, earning multiple awards and being named one of Apple’s Best Apps of 2014. Its success led to significant growth and industry recognition, culminating in an acquisition by Velocity Black. The app’s innovative approach to dining reservations helped redefine the way people accessed the best tables in town, cementing its legacy in the food-tech space.