SXSW Interactive
In 2008, SXSW launched its first-ever Web Awards, recognising innovation and creativity in the digital space. They approached Jabrik & Floon to design a distinctive logo that would capture the spirit of the awards and reflect SXSW’s forward-thinking ethos.
Logo design
Branding
The challenge was to create a visual identity that felt both futuristic and timeless, resonating with the diverse audience of creatives, developers, and technologists attending SXSW. We explored various typographic and structural approaches, ensuring the final design would stand out across digital and physical applications.
The final logo, inspired by isometric pixel art and digital structures, embodied the intersection of technology and creativity. It featured a modular, 3D block style, playing with perspective and depth to create a dynamic and memorable mark. The colour palette balanced warm, vibrant tones with cool blues, reinforcing a sense of energy and innovation.
