Imagine Golf
Imagine Golf started as a simple but powerful concept: bite-sized daily audio content to inspire and educate. Originally launched as TLDR, an app delivering key insights from bestselling books in just a few minutes a day, it soon evolved into something even more impactful—a dedicated platform to help golfers strengthen their mental game.
Today, Imagine Golf is widely considered the #1 golf app for mindset training, boasting millions of downloads and tens of thousands of ratings, with an incredible 4.9-star average—the highest-rated app we’ve ever designed.
App design
Logo design
The goal was to create a habit-forming experience—a product golfers would return to daily, much like their physical training routine. We focused on simplicity and clarity, ensuring users could access engaging content effortlessly.
Through user feedback, we refined the audio experience, perfecting the way lessons were delivered and structuring content around short, impactful insights. As the app shifted its focus to golf, we introduced structured courses, visualisation exercises, and daily mindset coaching to align with the needs of players looking to improve both on and off the course.
The early versions of Imagine Golf, originally launched as TLDR, were built around a minimalist and bold UI, with a simple interface that put audio front and centre. The design was focused on reducing friction—users could tap in, listen, and absorb key insights without unnecessary distractions. The daily listening experience was core to the product, and notifications were designed to build a sense of habit and routine.
As the app evolved into a golf-focused platform, the design was refined to create a more immersive and engaging experience tailored to the sport. We introduced structured courses, pro insights, and guided mental coaching sessions, ensuring the UI complemented the shift from general inspiration to a highly specific use case. The player experience was enhanced with richer visuals, integrating scenic golf imagery to create a calming, focused atmosphere.
User engagement was a key focus, leading us to introduce a post-session rating step, allowing golfers to provide quick feedback after each lesson. This feature not only helped refine the experience but also reinforced a sense of progression and learning. The branding also evolved alongside the product. The final Imagine Golf logo, which we designed, reflects the core principles of the app—focus, clarity, and simplicity. The typography and visual identity were crafted to align with the brand’s mission of helping golfers sharpen their mental game.
The impact has been staggering. Imagine Golf has not only attracted a loyal user base but also set a new standard for golf mental training apps. The habit-forming approach, combined with a seamless listening experience, has helped golfers around the world improve their game by focusing on the mental aspects of performance.
With millions of downloads, an unmatched 4.9-star rating, and recognition as the top golf mindset app, Imagine Golf has proven that success in golf—and in life—starts with the right mindset.