Food Styles
FoodStyles set out to solve a fundamental challenge: helping people discover meals that align with their unique dietary preferences, restrictions, and tastes. Jabrik & Floon partnered with the team to refine their vision, ensuring the app not only delivered a seamless experience but also stood out in a crowded food-tech space.
App design
Advisor
Our approach combined strategic product thinking with intuitive design. We worked closely with the FoodStyles leadership to understand user needs, analyse competitor offerings, and define a clear UX strategy. From wireframes to interactive prototypes, we refined every detail to ensure the app was easy to navigate, visually engaging, and aligned with the brand’s mission.
Beyond the app’s UX/UI, we also played a key role in shaping the FoodStyles brand identity. To bring their vision to life, we collaborated with the fantastic Kyle Wilkinson, who crafted a bold and distinctive logo that perfectly captured the essence of the brand. The app itself followed this design ethos—clean, modern, and intuitive—allowing users to filter food choices with ease. Every interaction was designed to feel effortless, whether discovering a new meal, customising preferences, or saving favourites for later.
The final product was an app that not only looked great but delivered real value to users. By simplifying the process of finding meals tailored to individual needs, FoodStyles enhanced user engagement and retention. The intuitive design and thoughtful user experience helped position the app as a go-to tool for conscious eaters, setting a strong foundation for future growth.